A Dream Realized
In the bustling heart of downtown Los Angeles, on Grand Avenue, a dream has taken form in concrete, steel, and glass. The Broad is more than just an art museum; it’s the realization of Eli and Edythe Broad’s vision of sharing the transformative power of contemporary art with the world.
The Broad itself is a masterpiece that captivates even before you step inside. Its honeycomb-like exterior, designed by the creative minds at Diller Scofidio + Renfro in collaboration with Gensler, filters in soft, natural light, creating an ethereal atmosphere that seems to whisper, “something magical awaits you.”
A Kaleidoscope of Art
And magical it indeed is. Once inside, you’ll find yourself amidst a kaleidoscope of nearly 2,000 pieces of contemporary art. From the thought-provoking works of Cindy Sherman and Jeff Koons to the iconic pop-art pieces by Roy Lichtenstein and Andy Warhol, The Broad houses a diverse collection that promises to inspire, challenge, and move you. Each visit brings a new perspective, a fresh insight, as the collection continually evolves with new additions.
An Unforgettable Journey
Walking through The Broad isn’t just about viewing art—it’s about experiencing it. It’s about standing in front of a massive piece and feeling dwarfed, yet strangely connected. It’s about finding beauty in chaos, seeing the world from a different angle, and letting your thoughts wander into uncharted territories. Whether you’re a seasoned art lover who can spend hours lost in this vibrant world or a curious visitor looking to dip your toes in the vast ocean of contemporary art, The Broad is a journey you won’t forget.
Art for Everyone
One of the most beautiful aspects of The Broad is its commitment to making art accessible to all. In line with the Broads’ belief that everyone should have the opportunity to experience the transformative power of art, admission to the museum is free. However, to ensure a comfortable and enjoyable experience for everyone, visitors are required to reserve timed tickets in advance.
The Broad is more than a museum—it’s a celebration of creativity, a tribute to artistic expression, and a testament to the power of dreams. It’s a place where every visitor, regardless of their background or knowledge of art, is invited to explore, question, and be inspired. So, whether you’re an art aficionado or someone simply looking for a unique way to spend an afternoon in Los Angeles, The Broad awaits with its doors wide open, ready to take you on an unforgettable journey through the captivating world of contemporary art.